About Yuvraj

I've been in the writing and editing profession for close to six years, three of which have been spent in mainstream national news media organizations. 

I've written long-form content, SEO pages,
brand copies, social media posts, newsletters, policy briefs, and more. 

I've worked as a freelance content writer/content marketer for various organisations in Europe and India; there are some bylines out there without
my name. I have an eye for creating innovative and engaging pieces. I leverage digital tools and technology to bring content to a broader audience. I am committed to delivering factual, concise and elegantly written content that inform and engage a wide range of audiences.

As of October 2019, I have been residing in Erfurt, Germany. 

My Selected Work

OYO aims at 1 million rooms to become world's 'largest' hotel chain; sets target of 2.5 million rooms by 2023-Business News ,

At present, OYO has over 13,000 franchised and leased hotels, and over 450,000 rooms, adding over 64,000 rooms every month, globally Kolkata: Hospitality firm OYO Hotels and Rooms on Monday said it is working on a roadmap for 1-million room inventory from the existing count of 4.6 lakh. "We will have one million rooms inventory into our fold in the near distant future. I think it should happen in a year and a half," OYO CEO, India and South Asia, Aditya Ghosh told PTI. This will help OYO to b

Sensex ends in red after choppy trade; IT, pharma stocks top losers amid unabated foreign fund outflows-Business News ,

The benchmark indices swung between gains and losses, with Sensex gyrating over 376 points both ways on alternate bouts of buying and selling. Mumbai: The BSE Sensex erased all gains in a highly volatile session Thursday to end 10 points lower as losses in shares of software exporters and pharmaceutical companies offset gains in capital goods, banking and auto counters, amid unabated foreign fund outflows. The benchmark indices swung between gains and losses, with Sensex gyrating over 376 poin

Fertility kits have more takers in non-Tier 1 cities says monitor-maker Inito; develops device for chronic diseases -Business News ,

The fertility monitor which is a home diagnostic test. It enables women to track their fertile days in the confines of their home. A Bengaluru-based medical technology startup Inito is riding on the wave of demand for at-home-diagnostic test services. It has been founded in 2015 by Indian Institute of Technology (IIT) alumni Aayush Rai and Varun AV and a team of engineers, scientists and doctors with past experience at IIT's, Siemens, NASA, Narayana Healthcare and Samsung. Rai and Varun have d

MSM MBA Summer School 2022 – harmonizing academic knowledge with practical exposure

From 11-25 June 2022, MSM organized its annual MBA Summer School welcoming 110 students coming from 34 different countries. The Summer School offered the students the opportunity to follow five MBA Expertise Tracks at the MSM campus in Maastricht, The Netherlands. “The summer school provided a great opportunity to participate in interactive seminars with foreign professors and great thinkers in an open, relaxed and friendly environment,” said László Vastag, student from the Corvinus-MSM-SEED Ex

MSM Corporate Week 2022: A gathering for growth and opportunities

From 30 May to 3 June 2022, MSM organized its Annual Corporate Week. MSM’s MBA and Master in Management (MM) students were able to explore the ideal professional environment for them after their studies. During the Corporate week, the students discussed their career goals with alumni and attended several workshops that were designed to prepare the cohort for the job market and other opportunities. After two years of restrictions, it was great to organize the Corporate Week in person again. The

How Does Nichrome's MAP Technology Work?

MAP or Modified Atmosphere Packaging is a widely used technique of preservation when it comes to food packaging. MAP technology like that in a tray sealing machine is gaining more and more popularity as a method of preserving freshness and lengthening the shelf life of fresh foods – fruits, vegetables, meat, dairy products and more. It is a notable method of preventing spoilage and extending the shelf life of various food products. So what is MAP technology? Atmospheric air is a combination of

Integrated Packaging Solutions for the Pharma Industry | Nichrome

The pharma industry is at the forefront of innovation across the world. We regularly see new formulations for increased efficacy, and alternative user-friendly configurations in response to patients’ needs – complemented by innovations in packaging design, materials and technology. The most important function of packaging is to protect the packaged product. Most pharmaceutical products need to be shielded from the harmful effects of the environment. Many drug formulations become unstable when t

Covid-19 in India: How poor health infrastructure and govt apathy failed citizens

A few weeks ago, India was affected badly by a huge second coronavirus wave as the number of fatalities crossed 4,500 in a single day on 19 May. Even though the situation has been improving, India still is the second worst-hit country in the world in terms of caseload. The country has administered over 212 million doses of Covid vaccines so far and aims to inoculate the whole of the adult population by the end of 2021. The government’s ambitious vaccination drive, however, has been dampened as

Why Indian farmers have taken to the streets against Narendra Modi’s agriculture reforms

Earlier this month, when pop star Rihanna and climate activist Greta Thunberg lent their support to the tens of thousands of Indian farmers who have been protesting the new agricultural laws, it caught the attention of activists, politicians, and public figures from across the world. The solidarity expressed by international celebrities in support of farmers, however, did not go well with the government as the Ministry of Foreign Affairs termed the protests India’s “internal matter”. But what h